And when I was working on my ‘side hustle’, I wasn’t even doing the important stuff.
I ended up spending a lot of time faffing about with the pretty parts of launching a business, like finetuning the perfect website, designing logos and choosing colours, and completely neglecting the stuff that actually makes a difference: the marketing and selling.
But what I know now is that all of that dilly-dallying was just time wasting.
If I knew then what I know now about action taking, I reckon my business would be double where it is now.
But you live and learn.
Thing is, looking back I know exactly WHY I was so petrified about the idea of actually going hell for leather on my own business.
And it all comes back to fear.
All around me was negative reinforcement; both in my own head and in all the conversations I was having with my family and friends.
Many people told me over and over again that my business idea just wouldn’t work and that I should stick in my nice, safe and stable job.
I didn’t have the confidence in my ability to get enough customers to pay the bills and keep the lights on, and given that I had a pretty nice lifestyle already at that point, I was terrified of losing all that because I’d backed myself and failed.
The more I thought about the business, the more it scared me – I was crippled by the idea of taking on staff members and having to be responsible for them, and providing them with the money they needed to pay the mortgage and live how I am used to living.
I worried that if I hired the wrong person, it’d cost me loads of money, or they’d annoy my customers and I’d lose the revenue.
I was anxious about the idea of being on my own, and holding myself accountable.
I could go on, but you get the point.